Hey there!
I’m Joel.
Product Management
& UX Design
on a Global Scale.

My Experience

Let’s cut to the chase … I love developing digital products and propositions. I love leading and inspiring innovation to create and nurture these products, with a deep focus on amazing customer experience. I’m known for making the complex … a little simpler … solving problems and creating opportunity through technology, process and experience.

I’ve been a trusted partner for C-suite leaders in North America, Canada, Mexico, UK and Japan to drive multi-million dollar investment decisions which have underpinned their ecommerce development at various stages of maturity. I’ve extensive skills in B2C and B2B2C strategic roadmap definition, product portfolio development and UX/UI design.

Tide

Product Leader

Dec 2024 - Current

The Hut Group

Product & UX Director

2022 - 2024

Sage

Experience Design Director

2021 - 2022

Sky Gaming

Product & UX Director

2020 - 2021

Solera

Product, UX & Innovation Director

2016 - 2020

Walmart Labs

Product & Director

2007 - 2015

Aviva

Programme Manager

2006 - 2007

E.ON

Business Change Manager

2000 - 2006

C.S.C

Technical Analyst

1999 - 2000

University of Warwick

Computer & Managment Science

First class